Today’s Startup: Needium
Today’s internet startup Needium is an effective and innovative social media service that converts local real-time needs into business leads. Therefore they call themselfs a social lead generation tool for small and medium businesses. Needium monitors social media sources and detects business opportunities based on local user needs and life events.
Needium is a unique way of leveraging social media for businesses. The platform monitors social media messages and identifies local opportunities like: ‘I am looking for a good restaurant in New York’ or ‘I just locked myself out of my home’. The Social Media Experts then engage on your behalf and work to convert these local opportunities into actual leads. In addition, Needium’s managed service provides businesses with a comprehensive social media presence, incorporating reputation management and customer care.
So Needium also listens for merchant name mentions; reputation management. It automaticly aggregates and structures that information in a Web-based dashboard where merchants can log-in to easily join conversations (and more) without having to monitor all social media sites individually. Based on merchant information in their structured database, a series of pre-configured results are automatically created for them, using their location, categorization and some user social actions collected from publicly available social media activity streams.
So Needium, created by Praized Media, harnesses all the valuable local conversations by capturing and aggregating relevant local information found in millions of social media status updates and messages. This sounds like a true evolution of word-of-mouth marketing.
Needium was founded in 2010 and holds office in Montreal, Canada.
