Erich Radstake

Downloadable Content In Video Games Is Getting Out Of Control

Today’s internet startup Movable Ink turns your emails into containers for live content. Every time your email is opened it serves live content based on current time, recipients locations, social context, and your business rules. Real-time relevance. Real-world results.

Movable Ink is bringing live content by offering different kind of Apps. These Apps let you change email content post-send. You can configure an App in just a few minutes and paste the embed code into your emails. When an email is opened it will load live content based on the current time, recipient’s location, social context, or your dynamic rules.

Countdown Timer

Show days, hours, minutes, and seconds using a countdown clock. Let your audience know that its time to act now. Spur them to action by including a countdown timer in your emails. Choose from one of several visually appealing countdown timers for the look that best fits your needs.

Creative Optimization

Have any single-shot campaigns? Let us auto-optimize them while they run. You spend a good deal of time designing your email campaign. You select compelling creative. How do you know you picked the best one? Creative Optimization takes out the guesswork. Simply upload multiple creative variations and PerformPic will test them all. They’ll auto-select the creative that generates the most clicks while your campaign runs. Increase your clickthroughs by over 35%.

Live Tweets

You break news on Twitter. Add your tweets to your emails with a few clicks. You send emails out but use your Twitter account to broadcast real-time updates. What if your emails could keep up with your latest news? You can add a this feature to your emails and ensure that your recipients have your latest tweets and updates, whether they open your message in the first hour or at the end of the day.

Local Maps

Show local maps with points-of-interest based on where a recipient opens your email. It’s always been difficult to show local maps with nearby points-of-interest within your emails. You have to collect location information from your recipients and send local content in a subsequent email. You need to fiddle with mapping APIs, geocoding, and lots of geo-plumbing. If you’re not the sender of the email then this is an intractable problem. Want to make maps as easy-to-use as they are on the web? Simply create a Local Map and upload your points-of-interest. Drop the Local Map into your email and you’re done. When your emails are opened your recipients will see a map centered on their current location with the points-of-interest closest to them. You can even display custom markers.

Web Crop

Crop live content from any web page and add it to your campaign. Do you find it difficult to bring your dynamic and real-time content to your emails? Merge tags can be limiting and you may not have one that retrieves your content. Your data may reside in a back-end database or system. Your website, on the other hand, is dynamic, real-time, and talks to your back-end systems. You already use HTML & CSS to make your data presentable. Use Web Crop to highlight and crop dynamic content from any web page for display in your emails. Whenever your emails are opened they display live web content. You can even personalize content to the recipient’s current location and device type (desktop, mobile phone, tablet). Examples: countdown clocks, real-time inventory, geo-targeted creatives, trending articles.

Movable Ink brings the fun back into mail campaigns and can create real business engagement. Movable Ink was founded in 2010 and holds office in New York, USA.

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Act Big To Get Big

The Content Grid v2

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Today’s Startup: Wibbitz

Today’s internet startup Wibbitz makes a beautiful interactive video of your static web content like images, headlines and video clips- in real-time. This experience gives users an engaging overview of your website by ‘video-surfing’ your content. The video is always up-to-date and the user can interact with it by reading the full story and sharing the video’s content on various social networks.

Example of the engadget stream

The Wibbitz player creates an overview of your website by using large images and headlines and makes it catchy with some great interactive features like zooming into a story and sharing the items displayed in the video on your favorite social network. It is also very easy to navigate between the different items in the created video. You can see Wibbitz as a new and stylish way to push your content to your users and visitors.